Facial rejeuvination firm MyEllevate to be acquired

MyEllevate, the Newport Beach-based maker of a facial rejuvenation system, said it has entered an agreement to be acquired by Cynosure of Massachusetts. Terms of the deal were undisclosed.

Gregory Mueller, a plastic surgeon with Beverly Hills Plastic Surgeon, is the inventor of the MyEllevate system, which uses ICLED light guidance to help plastic surgeons accurately place sutures for a neck lift without incisions.

The minimally invasive procedure takes about an hour to perform under local anesthesia. Most patients have minimal bruising and can return to normal activities within days, according to the company. “Also known as the Zoom Lift, MyEllevate has gained popularity recently as more patients look for minimally invasive solutions to improve their appearance in today’s world of virtual meetings,” Todd

Tillemans, CEO of Cynosure, said in a statement.

“It’s a cutting-edge treatment, and we’re thrilled to be able to offer this highly sought-after procedure to our customers so that they can bring out the beautiful energy in everyone.”

MyEllevate can be used in combination with other treatments such as laser lipolysis treatments and energy-based skin tightening technologies made by Cynosure.