OC Business Journal

NFT focus for NetObjex with Zortag collaboration

NetObjex, an Irvine-based software-as-a-service firm, is working with Zortag of New York to introduce enhanced security measures for NFTs.

NFTs, or non-fungible tokens, are unique digital and physical assets that you own—such as a movie, a painting, or even a tweet. These assets are authenticated using blockchain and can be traded on digital marketplaces.

NetObjex, founded in 2017, developed a platform with tools for tracking, tracing and monitoring assets in real time with artificial intelligence, blockchain and internet of things technology.

The company said it will add Zortag’s anticounterfeiting feature to its platform, which will allow consumers to verify physical goods and track their NTFs.

The new feature makes NetObjex an “end-toend platform” with tools for creation, verification, storage, and trade of NFTs in one system, according to Chief Executive Raghu Bala.

NetObjex has more than 20 million assets under management on its platform, and licensed to 14 companies.

The company raised a $3 million seed round of financing last February led by Liberty City Ventures of New York.

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2021-05-10T07:00:00.0000000Z

2021-05-10T07:00:00.0000000Z

https://ocbusinessjournal.pressreader.com/article/281895891116061

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