OC Business Journal

Zarina Bahadur, CEO & Founder

123 Baby Box, Irvine

Zarina Bahadur saw an exhausted mom at the grocery store juggling her crying baby and struggling to pick the right products for it. She thought to herself there must be a better way. Even though she was a college student at the time at UCI, Bahadur persisted to start the company. 123 Baby Box is a monthly subscription box for babies. Each box comes with products tailored to the baby's age and developmental stage. The company has subscribers all over the world and has even been accepted to the highly competitive Long Beach Accelerator (2% acceptance rate).

With their accelerator acceptance comes their first seed investment valuing the company at $2 million. The company, led by Bahadur, has already established global partnerships with 40+ major baby companies. Bahadur and 123 Baby Box was also recently featured in Forbes.

WOMEN IN BUSINESS AWARDS

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2021-09-13T07:00:00.0000000Z

2021-09-13T07:00:00.0000000Z

https://ocbusinessjournal.pressreader.com/article/282587381097929

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