OC Business Journal

Jill Griffin, President & Chief Commercial Officer

Advantage Solutions, Irvine

Jill Griffin joined Advantage Solutions in 2008 to lead a then-$30 million division within the enterprise's emerging marketing services group. Since that time, she has led the Advantage Marketing Partners division's journey to a $1 billion collective of agencies offering services in brand development, consumer and shopper marketing, digital marketing and media, experiential marketing, multicultural marketing and culinary marketing. She has served as Advantage's president and chief commercial officer since April 2019. In 2020, as each Advantage Marketing Partners agency navigated unprecedented, pandemic-fueled headwinds and accelerated change, Griffin focused on the development and rapid scaling up of new products and services that have transformed shopper engagement across the digital-andphysical marketplace. These include important digital and e-commerce solutions that enabled brands and retailers to connect with, surprise and delight the fastgrowing universe of digital shoppers in new and safe ways, including e-commerce sampling with online order pickup or delivery, virtual events and digital demos. Her vision and emphasis on results were instrumental in Advantage Solutions becoming a public company (Nasdaq: ADV) in October 2020.

WOMEN IN BUSINESS AWARDS

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2021-09-13T07:00:00.0000000Z

2021-09-13T07:00:00.0000000Z

https://ocbusinessjournal.pressreader.com/article/283029762729417

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