Debra Radcliff, Chief Marketing Officer

5.11 Inc., Irvine

Debra Radcliff joined 5.11 in November 2018 as global chief marketing officer. In this role, she is responsible for leading the strategic marketing direction for 5.11, an iconic global consumer brand rooted in serving public safety and military professionals, providing purpose-built technical apparel, footwear and gear. Radcliff is accountable for strengthening and evolving all aspects of the 5.11 brand and marketing strategies for retail and digital direct-to-consumer, wholesale and professional channels. Over the past year, Radcliff worked with executive marketing management to conduct extensive market research into the brand's female customers and ways that 5.11 can better meet the needs of these women. Prior to joining 5.11, Radcliff was SVP marketing for West Marine, sr. director of marketing for The Home Depot and vice president of marketing for Sports Authority. In her prior organizations, she oversaw and directed all aspects of marketing strategies, leading the development of integrated marketing plans, leveraging new insights, best practices, innovative executions and media integrations to create growth, improve financial performance and gain competitive advantage.