CAMPAIGN

Costa Mesa-based LunarCrush Inc., a cryptocurrency-focused software platform, said it is launching a campaign that will gift users a set amount of its own currency, called $LUNR.

It plans to give away a set amount of its $LUNR daily for the next 23 months, the company said.

An additional amount of $LUNR will be awarded every week to a user depending on their level of activity, according to the company.

Founded in 2018, LunarCrush is a cryptocurrency social listening platform that aims to help simplify the crypto investing market.

$LUNR is a token rewarded to LunarCrush users for their work.

The currency’s training value as of last week was about $3, with a 24-hour trading volume of $93,447.33, according to CoinMarketCap. Bitcoin, by comparison, sports a daily trading volume of $38.7 billion.

The company reported global cryptocurrency exchange Okcoin is the first digital exchange to list $LUNR; users can now deposit and withdraw the token from Okcoin.

“We’re thrilled to be the 1st exchange to list the community’s rocket fuel,” Okcoin said in a Tweet.

According to Crunchbase, LunarCrush has raised a total of $2.1 million in funding; its last round closed in May.