OC Business Journal

Restaurant doubles down on value after sale to Jack in the Box

Del Taco Restaurants Inc. claims to offer the widest variety of food and drinks under $2 among its competitors.

“In the quick-service category, we are continuing to see value menus disappear at a time when guests need affordable, flavorful and fresh-made food more than ever,” Chief Marketing Officer Tim Hackbardt said last month, upon introduction of the new $2 and less items to its value menu.

San Diego’s Jack in the Box Inc. (Nasdaq: JACK) completed its $575 million acquisition of Del Taco on March 8. The company’s Lake Forest base of operations has remained post-sale, though other efficiencies gained from the merger could help offset costs, officials believe.

“Together, Jack in the Box and Del Taco will benefit from a stronger financial model, gaining greater scale to invest in digital and technology capabilities, and unit growth for both brands,” Jack in the Box CEO Darin Harris said in a statement.

Jack in the Box, valued around $1.6 billion as of last week, was among the first quick-service restaurants to introduce robots for some cooking duties, like flipping hamburgers.

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