Oceanside opening for San Clemente sock maker FutureStitch

a San Clemente sock manufacturer, opened its first U.S. manufacturing facility in Oceanside.

The new factory is expected to employ about 60 people, who will work in knitting and printing, or at the facility’s research and development center.

FutureStitch will continue to manufacture socks at its locations in Shanghai, China and Turkey, company officials said.

The company aims to recruit and employ formerly incarcerated women at its Oceanside factory. It also plans to provide its Oceanside employees therapy and housing support collaborations with local organizations.

The company expects to surpass $50 million in revenue this year and is looking to build additional manufacturing facilities, company officials said.

FutureStitch founder and CEO Taylor Shupe has launched sock-related ventures before. Shupe co-founded San Clemente-based sock manufacturer Stance Inc. in 2009. The company now reportedly does well over $100 million a year in sales with a valuation cited around $500 million pre-pandemic.

Shupe has put in about $9 million of his own money into FutureStitch, which counts rapper-turned-business mogul Kanye West, or Ye (with whom Shupe has other business interests), and skateboarder-turned-entrepreneur Rob Dyrdek as strategic investors or partners.

FutureStitch has partnered with Shupe’s prior sock company, Stance, as well as footwear company Toms.com LLC, Crocs Inc. (Nasdaq: CROX) and clothing retailer Everlane, among others.